IAAC - Institute for advanced architecture of Catalonia - Barcelona

Master in Advanced Interaction – MAI

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Master in Advanced Interaction – MAI

Our Academic Committee is still reviewing applications. In the meantime, we will keep IAAC’s application process open until all Masters courses are full. If you would like to apply, please complete our online application form as soon as possible.


The Master in Advanced Interaction (MAI) is a unique opportunity for DesignersVisual and Performing Artists, Programmers, Computing Scientists, Choreographers, Dancers, Architects, Interaction Designers, VJs, DJs, Sound Artists, Scenographers, UX and UI designers and profiles from similar related backgrounds to explore the creative uses of technology for experimental and practical purposes.

The course is aimed at developing and exhibiting projects which define meaningful interaction through novel technological solutions, performances and installations. The ambition of these projects goes well beyond digital media and are communicated through the development of software and hardware, solid theoretical foundation and prototypes completed in IAAC’s digital fabrication laboratory.

The theoretical basis of the course is to question how current technology can augment the agency and impact kinds of different interactions around us.

We adopt a learn-by-doing approach and our research integrates methods which are used in the design, programming and social sciences to product project prototypes and products that will define the out limits of what is possible to do imaginatively with technology today.

Wearables, Artificial Intelligence (AI), humanmachine interaction and augmented environments are some of the key topics which form the agenda of the Master in Advanced Interaction.

Students who attend the Master in Advanced Interaction will join an international group, including the faculty members, researchers and lecturers investigating critical issues facing modern society with the aim of developing the skills necessary to implement practical solutions in diverse professional environments.

The Master in Advanced Interaction (MAI) is a 9-month programme accredited by the Universidad Politècnica de Catalunya (UPC) with 75 ECTS. The MAI programme is directed by Klaus Obermaier and Luis Fraguada.


The Institute for Advanced Architecture of Catalonia (IAAC) has evolved from an institution for questioning architecture and territory, to a place where new architects are conceived.

There is a space between the built environment, the territories we inhabit, and the technology which we confront, that nowadays needs to be addressed. Therefore, after the successful pilot programme in 2008, the Institute officially launched the Master in Advanced Interaction as a natural evolution of the domains that it is looking to further explore.

Today we communicate and interact with smart devices, physical and virtual environments and the Internet of Things. User-generated content mixes with professional contributions. In our age of participation, mostly driven by social media and gaming but also by interactive arts and performances, passive recipients turn into active participants, becoming creative players. Interactive environments go beyond the passive reception by creating an immersive, communicative and social experience.

All fields of study and practice require the skills to make meaningful use of both available and forthcoming technologies.This is mainly due to the increased adoption of technology within our daily lives. Data and information now encompass a sort of metadata layer which crosses through all aspects of our existence.

The Master in Advanced Interaction questions the limits of the contemporary technological phenomena and prepares candidates to become key actors capable of making connections between disciplines in ways never considered before.

Master Diploma issued by:

Collaborator of IAAC


EDITION: 2nd edition

DIRECTOR:  Luis Fraguada

DEGREE: Master in Advanced Interaction accredited by School of Professional and Executive Development at the Polytechnic University of Catalonia (UPC) – European Higher Education Area (EHEA)


DURATION: 9 months – From October to June – Full Time



Non EU 18,750 €

EU 13,125 €

ADMISSION: Bachelor or higher degree from Art, Design, Architecture, other related professions.